Türkiye unveils sweeping reforms to strengthen medical tourism sector  

New measures come as Türkiye positions itself to capitalize on the global medical tourism market, projected to grow from $100 billion to $127 billion by 2028

ANKARA, Türkiye (MNTV) – The Turkish Health Ministry is implementing comprehensive regulatory reforms to enhance the country’s $3 billion medical tourism industry while addressing quality and safety concerns. 

The new measures come as Türkiye positions itself to capitalize on the global medical tourism market, projected to grow from $100 billion to $127 billion by 2028.  

A draft regulation reported by Hürriyet introduces mandatory accreditation for healthcare providers and physicians serving international patients. 

Only approved institutions will be permitted to use the official “HealthTürkiye” branding, with compulsory membership in the national medical tourism portal. 

The reforms also eliminate the previous requirement for intermediaries to hold “A-group travel agency” certification, replacing it with a standardized operational framework.  

While Türkiye remains a global leader in hair transplants, cosmetic surgery, dental care, and IVF treatments, the ministry aims to diversify into geriatrics, sports medicine, wellness tourism, and traditional therapies. 

Public and university hospitals will now be eligible to participate if meeting accreditation standards.  

Patient protections are being strengthened through mandatory complications and travel health insurance requirements. 

Healthcare facilities must designate specialized staff to oversee international patient care and regulatory compliance. 

Regular audits will enforce standards, with violations potentially resulting in license revocation.  

With 1.5 million foreign patients generating $3 billion in 2024, Türkiye anticipates revenues reaching $12 billion in 2025 and $20 billion by 2028. 

Regional hubs like Edirne, Rize, Van, and Nevşehir have been identified for targeted development due to their geographic advantages and patient demographics.  

The reforms directly confront issues posed by unregulated providers, whose substandard practices have led to patient complications. 

By implementing rigorous oversight while expanding service offerings, Türkiye aims to solidify its reputation as a premium yet affordable healthcare destination. 

The inclusion of telemedicine services reflects adaptation to evolving global healthcare trends.  

These measures represent Türkiye’s strategic bid to transform its medical tourism sector from a volume-driven model to one emphasizing quality, diversity, and sustainable growth in the competitive international healthcare market.