Morocco surpasses Egypt as Africa’s leading tourist destination

With growing number of flight routes and hotels across the country and the rights to co-host 2030 FIFA World Cup, Morocco eyes for a giant increase of its visitors

RABAT, Morocco (MNTV) –  Just over a year after a devastating earthquake struck the High Atlas Mountains near Marrakech, Morocco has risen as Africa’s leading tourism destination, achieving record-breaking milestones in 2024.

The country welcomed 17.4 million visitors in 2024, marking a 20% increase from the previous year and surpassing Egypt’s 15.7 million tourists, according to data from the Ministry of Tourism. 

This surge secured Morocco’s position as the continent’s top tourist destination, with officials celebrating the achievement as a testament to the nation’s resilience.

Tourism Minister Fatim-Zahra Ammor described the milestone as a major step toward placing Morocco among the top 15 most-visited countries globally. 

Tourism revenue reached $11 billion in 2024, up from $10.5 billion in 2023. While Egypt earned $14.1 billion in tourism revenue, Morocco’s strong performance highlights the North African nations’ shared dominance over the continent’s tourism landscape.

The impressive growth in tourism was supported by significant investments in infrastructure, including the introduction of 120 new airline routes in 2024. 

Among these, a direct flight from Newark to Marrakech by United Airlines has enhanced accessibility. Luxury hotel chains have also expanded their presence in Morocco, further boosting its appeal to international travelers.

In addition to foreign arrivals, Morocco’s domestic tourism sector has seen sustained growth, buoyed by the national football team’s historic semifinal run in the 2022 FIFA World Cup.

Looking ahead, Morocco is preparing for an even brighter future as it co-hosts the 2030 FIFA World Cup alongside Spain and Portugal. The country aims to attract 26 million visitors by 2030, representing a 50% increase from current figures.

Morocco’s recovery and tourism success underscore its resilience and ability to showcase its rich cultural heritage, world-class attractions, and hospitality to the global community. 

Sub-Saharan countries like South Africa and Botswana continue to attract fewer visitors, highlighting Morocco’s competitive edge in the African tourism sector.

With its ambitious vision, strategic investments, and growing international reputation, Morocco is solidifying its status as a global tourism powerhouse.