Mcdonald’s Israel faces changes amid $7billion boycott loss
McDonald’s Corporation has acquired Alonyal Limited, a franchise of its restaurants in Israel, after facing global boycotts amid the Gaza war.
The decision follows outrage and a worldwide boycott after Alonyal, McDonald’s Israel, provided thousands of free meals and discounts to Israeli soldiers.
CEO Omri Padan confirmed the sale of Alonyal.
McDonald’s reported a staggering $7 billion loss due to the boycott campaign.
This sale reflects a broader trend of Western franchises facing pressure over their involvement with Israeli entities.
The deal will be closed in the coming months.
McDonald’s Corporation, along with several others, said its international sales were hurt in the fourth quarter of 2023 after Israel launched its war on Gaza.