Kazakhstan embraces eco-friendly future through national awareness campaign
ASTANA, Kazakhstan (MNTV) — As part of its growing environmental efforts, Kazakhstan marked March 23—the final day of the Nauryznama decade—as the Day of a Pure Mind and Intentions, dedicated to ecological awareness and sustainability. The initiative reflects the country’s commitment to fostering an eco-friendly mindset and transitioning into the New Year with renewed environmental responsibility.
The annual event encourages public participation in addressing ecological issues, emphasizing the importance of sustainable practices and community-driven conservation efforts. Traditionally, Nauryz has symbolized renewal, both personally and environmentally, with customs such as cleaning homes, restoring natural water sources, and caring for the land.
A shift toward ecological responsibility
Kazakhstan’s environmental consciousness has been steadily growing, driven by grassroots movements and public initiatives. Pakizat Sailaubekova, co-founder of Recycle.birge, an organization promoting sustainable waste management, hilighted the increasing engagement in eco-friendly activities.
“A new year means a new chapter in life, and it’s important to step into it with clear intentions and a clean environment,” she told The Astana Times. “Ecological awareness in Kazakhstan has changed significantly. We measure this by the growing number of volunteers, participants in clean-up events, and engagement in our community networks.”
Her organization collects 19 types of waste for recycling and reuse, while also hosting workshops, eco-product fairs, and swap markets for books and household goods. Monthly clean-up drives now attract around 2,000 participants, with February’s efforts alone collecting five tons of household waste for recycling.
National efforts and global participation
Kazakhstan has also joined global sustainability movements like Earth Hour, a campaign where millions switch off lights and electrical devices to promote climate awareness. Iconic landmarks across the country participate by going dark in solidarity with the global initiative.
Sailaubekova stressed the need for tailored outreach strategies to engage different demographics. “For young people, short video reels, gamified challenges, and visual storytelling are most effective. Incentives like reward points and online competitions also boost participation,” she explained.
Through a combination of awareness campaigns, grassroots activism, and national initiatives, Kazakhstan is steadily advancing its sustainability goals, positioning itself as a leader in eco-conscious development across Central Asia.
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