Google Play’s ‘Level Up Ramadan’ brings family gaming to Indonesia
New campaign with DDB Singapore reimagines Ramadan traditions, blending family bonding with immersive digital gaming experiences
JAKARTA, Indonesia (MNTV) — Google Play and DDB Group Singapore have launched an action-packed campaign in Indonesia, transforming traditional family gatherings into thrilling virtual gaming arenas this Ramadan.
Launched nationwide on March 4, the ‘Level Up Ramadan with Google Play’ campaign taps into Indonesia’s growing gaming culture during the holy month, highlighting how digital experiences can complement real-world togetherness.
“We wanted to create a campaign that resonates with the familial spirit of Ramadan while also embracing modern entertainment trends,” said Vinod Savio, chief creative officer at DDB Group Singapore.
“By subverting expectations, we celebrate gaming prowess from unexpected family members.”
Amanda Chan, product marketing manager at Google Play, emphasized the campaign’s focus on unity and accessibility. “Ramadan is a time for connection and reflection. Through this initiative, we ensure users can enjoy gaming together seamlessly and securely.”
The campaign underscores the evolving nature of family traditions, demonstrating how technology can enhance shared experiences during Ramadan.
Have Your Say!
Have you been affected by the issues raised in this story? Please share your experiences by emailing haveyoursay@soundvision.com.
Please include a contact number if you are willing to speak to a Muslim Network TV’s representative. You can also get in touch in the following ways:
Tweet: @MuslimNetworkTV
We must take charge of our narrative. Research indicates that 92% of their Muslim coverage is negative. Help us change that.
