Brazilian business groups to promote halal products
BRASILIA, Brazil – Two business associations have joined forces to promote halal products in the South American country of Brazil.
The Halal Brazil Project is a joint effort of the Arab Brazilian Chamber of Commerce (ABCC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The project offers a series of trade shows and business trips to Malaysia, South Africa, Indonesia, Saudi Arabia and Egypt.
These events offer Brazilian companies the opportunity to connect with buyers, distributors and other players in the halal market.
The halal market is a large and growing market with an estimated value of $1.2 trillion in 2021.
The organizers of the project believe that there is a great opportunity for Brazilian food and beverage manufacturers to increase their exports to this market.
The project aims to bring 500 companies from the Latin American country to the global halal market.
Malaysia is currently considered the largest food and beverage market in the world and is the third largest importer of halal food in the world.
The halal market includes products suitable for Muslim consumption.
The Organization of Islamic Cooperation (OIC) consists of 57 member states whose combined markets cover a population of 2 billion.
In addition to the international events, the ABCC will hold the second edition of the Global Halal Business (GHB) Forum on October 23-24 in São Paulo.
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