Downtown Cairo’s rich legacy celebrated in unique cultural initiative

Museum of People of Downtown holds gatherings on rich cultural and historical heritage of Egyptian civilization 

CAIRO, Egypt (MNTV) – The sixth edition of the “Museum of the People of Downtown” initiative in Egypt unveiled captivating tales and hidden gems from Downtown Cairo’s storied past. 

Hosted by the ICulture Association for Digital Creativity and Safeguarding Heritage, the event celebrated the area’s cultural and historical significance, reported Ahram Online.

Founded by Riham Arram, the initiative aims to preserve Downtown Cairo’s oral heritage through a digital platform, ensuring its stories resonate with future generations. 

“Downtown Cairo holds a special place in the hearts of Egyptians, whether they live in the city or abroad,” Arram shared. 

She noted how globalization and urbanization might reshape a city physically, but its collective memory endures.

From humble beginnings seven months ago with just a few participants, the initiative now gathers 10 to 15 individuals monthly, ranging in age from 15 to 70 and including both Egyptians and foreigners. 

Each session focuses on a unique theme, such as architecture, cinema, or literature, with personal narratives woven into a digital archive celebrating Downtown Cairo’s essence.

Tales of downtown’s golden era

The latest event, held at the Near East Armenian Cultural Club, delved into fascinating aspects of Downtown Cairo’s past.

Storyteller Mohamed Kamel shared the story of Idris, a gardener for King Fouad’s family, who dreamed of the king’s ascension and his own face appearing on a commemorative Egyptian pound note—both of which came true.

Heba El-Saaid, ICulture’s co-founder, recounted how Downtown Cairo earned its nickname “Paris of the Orient.” During the early 20th century, Cairo rivaled Paris as a hub of fashion, with stores like Shamla bringing the latest Parisian styles to Egypt.

El-Saaid also traced the history of iconic landmarks like the Omar Effendi store, originally named Orosdi Back, after its Hungarian founder. 

The name change occurred as the store became synonymous with its Egyptian manager, Omar.

The event highlighted other Downtown legacies, including:

• Batta Shoes, which revolutionized Egypt’s footwear industry and achieved a Guinness World Record for sales.
• El-Chabrawichi, the country’s first local perfume brand, known for its distinctive scents and perfume fountain.

Participants showcased personal artifacts such as vintage clothes and magazines, illustrating the enduring charm of Downtown’s heritage. 

The initiative also organizes trips to historic landmarks, fostering a deep connection to the area’s cultural roots.

By intertwining history, personal stories, and community engagement, the “Museum of the People of Downtown” is not just a celebration of the past—it is a bridge to preserving Downtown Cairo’s legacy for generations to come.