Azerbaijan showcases tourism opportunities at Saudi Travel Market 2025

Cultural exhibits and strategic partnerships position Azerbaijan as a leading tourism destination in Central Asia

RIYADH, Saudi Arabia (MNTV) — Azerbaijan highlighted its tourism potential at the Saudi Travel Market (STM) 2025, held at the Riyadh International Convention & Exhibition Center (RICEC) in Saudi Arabia.

Represented by the Zakher Travel Group of Companies, Azerbaijan offered visitors an immersive experience of its rich cultural heritage, vibrant national cuisine, diverse travel routes, and modern tourism infrastructure, according to Azertac, the country’s state news agency.

The Azerbaijani pavilion at STM 2025 provided attendees with a glimpse into the nation’s traditional and contemporary tourism offerings, aimed at attracting international travelers and fostering collaboration in the travel and hospitality sectors.

The event gathers leading travel agencies, airlines, hospitality brands, and tourism boards from around the world, featuring business matchmaking sessions, insightful panel discussions, and exclusive product launches.

Azerbaijan’s participation underscores its commitment to strengthening ties with the Middle East and positioning itself as a premier destination for travelers from the region.

The Azerbaijani Ambassador to Saudi Arabia, Shahin Abdullayev, joined members of the diplomatic corps in visiting the country’s pavilion. Their presence highlights Azerbaijan’s strategic efforts to promote tourism and expand bilateral relations with Saudi Arabia.

Through its active engagement at STM 2025, Azerbaijan reinforced its status as a top global tourism destination, showcasing its unique attractions and advancing its vision for a dynamic and sustainable travel industry.