TikTok changing Azerbaijan’s architectural landscape

While TikTok has rough history in the US, in Azerbaijan it has revolutionized home decor by bridging communication gaps between designer and consumer and generating new ideas 

BAKU, Azerbaijan (MNTV) – TikTok has become an influential platform for home design and renovation, offering a wealth of inspiration and practical advice for homeowners, designers, and construction professionals. 

The platform’s popularity in the home design sphere can be attributed to its creativity, authenticity, and accessibility, as reported in an AzerNews feature. 

Known for its diverse range of content, the app has emerged as a digital space where interior design enthusiasts and experts share innovative ideas, tips, and step-by-step guidance. 

Whether you’re dreaming of a minimalist apartment or a luxurious modern home, TikTok offers a continuous stream of inspiration to help bring those dreams to life.

Users can witness real-life renovations, gain practical design tips, and even interact with content creators through comments for instant feedback. 

From discovering the latest color trends to learning how to optimize small spaces, TikTok offers detailed insights into every aspect of home design and renovation, making it an invaluable tool for both seasoned professionals and DIY enthusiasts.

One of the standout creators on TikTok is Rəna Novruzlu, a highly regarded architect and founder of “Renee Architecture & Design.” 

With 25 years of experience, Novruzlu has captivated a wide audience through her engaging, high-quality videos. Her TikTok account offers valuable content that blends architectural history with modern design solutions. 

Particularly popular are her videos on the architectural heritage of Azerbaijan and her advice on interior design trends. 

Novruzlu’s practical tips, such as the growing trend of incorporating windows into bathrooms, make her content a go-to resource for those looking to enhance their homes.

Another notable account, Archi.Baku, is led by architect Lalə Abdullayeva and her team. Specializing in Russian-language content, Archi. Baku offers a unique mix of humor and valuable insights on architecture, interior design, and construction. 

The account places particular emphasis on material selection, providing viewers with expert advice on choosing the right materials for their projects. 

Each video is tailored to offer solutions that viewers can apply to their own projects, making it a valuable resource for anyone planning a renovation.

Eldar Aghayev’s TikTok account offers a comprehensive look at construction, renovation, and design, with a particular focus on furniture customization. 

Aghayev’s videos include practical solutions to everyday design challenges, such as his highly popular post showcasing a kitchen ladder integrated into cabinetry—an innovation that has resonated with many homeowners. 

With millions of views on some of his posts, Aghayev’s content continues to captivate those looking for creative and functional design ideas.

Pərviz İsrafilov also stands out with his TikTok content, which features before-and-after project transformations, along with expert advice on topics such as baseboard height, underfloor heating, and material selection. 

Notably, his project transforming a 48-square-meter apartment into a three-room living space has inspired many viewers interested in optimizing smaller homes.

TikTok has proven to be an indispensable platform for anyone interested in home renovation, design, and construction. 

The accounts of professionals like Rəna Novruzlu, Archi. Baku, and others offer a wealth of knowledge, making the platform a valuable resource for those in Azerbaijan looking to enhance their homes. 

Whether you’re redesigning a room or undertaking a full renovation, TikTok provides the inspiration and practical advice needed to create a more functional and aesthetically pleasing living space.